It’s estimated that by 2030, the annual revenue opportunity for sale of Multi-Unit Reinvented Toilets (MURTs) in India could exceed $500 million, with additional opportunity in after-sales service. In our on-demand webinar, we discuss non-government markets in India for the MURT, including the multi-family residential and commercial segments. We also highlight the value proposition of the MURT and drivers of adoption in the above-referenced segments.
In our October 2019 newsletter, you’ll find:
- Our Path to Profitability report that introduces the business model concept and highlights why we need new models for the reinvented toilet (RT)
- A Regional Briefing on Sanitation: Latin America and the Caribbean that highlights regionwide trends in onsite sanitation, fecal sludge management and wastewater treatment
- Costs Associated with Shared Toilets in India and China which provides an overview of lifecycle costs of existing shared toilets in these two countries
- An Omni Processor (OP) Market Sizing Model that uses a bottom-up (city-level) approach to allow users to approximate the potential market opportunity – by number of units – for the OP in urban India from 2020 to 2030
- An overview of the annual revenue opportunity for MURTs in India that summarizes insights from seven STeP market intelligence reports. The document is written for executive-level readers who are new to the topic
- The Sludge Thickening, Dewatering and Drying Technologies landscape report that explores established and emerging thickening, dewatering and drying technologies and includes data on system characteristics
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Interested in knowing more about the reinvented toilet? View our on demand webinar in which hosts Andrea Stowell and Cary Strickland cover the benefits of the reinvented toilet, the global market opportunity, and the current stage of development of SURT and MURT technologies.
They will also share an overview of the Transformative Sanitation Technology Directory, an online resource anyone can use to find information about the technologies that have been developed with support from the Gates Foundation. The directory enables visitors to
- identify potential technology solutions for licensing or partnership
- evaluate sub-systems for integrating their own portfolios,
- explore complementary technologies such as menstrual hygiene management systems or novel toilet interfaces, or
- identify technologies that will meet the needs of their city, building, or other use case.
In our August 2019 quarterly newsletter you’ll find:
- A report by SP Investment Holdings that focuses on the Reinvented Toilet (RT) sanitation landscape for South African municipalities.
- A recording of our August webinar with Sarah d’Arbeloff of Firmenich who spoke about Firmenich’s partnership with the Bill and Melinda Gates Foundation.
- Highlights of work related to the Generation 2 Reinvented Toilet for which researchers are supporting Georgia Tech Research Institute’s work to define single user reinvented toilet (SURT) prototypes that the world’s poorest regions can afford. The research teams are reviewing SURT prototype work completed to date and have 42 months to produce a minimum of six reinvented toilet prototypes ready for a commercial manufacturer.
- News from India about the Jal Shakti Abhiyaan – A Water Conservation Campaign and Advances in Legislation related to manual pit emptying.
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Sarah d’Arbeloff of Firmenich speaks with the STeP team about Firmenich’s partnership with the Bill and Melinda Gates Foundation to support the new sanitation economy — estimated at $200 billion globally, with $62 billion in India alone by 2021. Sarah share insights and her perspective on:
- the Gates Foundation and their Global Access Strategy, and
- the concern around odor issues associated with toilets.
After more than eight years promoting efforts to bring safe sanitation to the billions worldwide who need it, the Bill & Melinda Gates Foundation’s Reinvent the Toilet challenge has given way to a new initiative. Coined the Generation 2 Reinvented Toilet, researchers from current STeP partners Cranfield University, Duke University and Swiss engineering company Helbling Technik are collaborating with peers from the University of Kwazulu Natal in South Africa, University of Applied Sciences in Northwestern Switzerland (FHNW), and Scion, a New Zealand company. The researchers are supporting Georgia Institute of Technology’s work to demonstrate single user reinvented toilet (SURT) prototypes that the world’s poorest regions can afford. The team will have 42 months to produce a minimum of six reinvented toilet prototypes ready for a commercial manufacturer.
Amanda Rose, STeP’s Market Readiness Lead, shares the research that is the foundation of our Sanitation Technology Funder Landscape – Exploring potential resources to validate and prepare markets for novel sanitation solutions. Resources to validate and prepare markets for new sanitation technologies and business models— prerequisites for achieving sustainable, scaled solutions — tend to be scarce. Consequently, a problematic funding “Pioneer Gap” exists (Koh et al., 2016). Amanda helps participants understand the Pioneer Gap and how to bridge it, and provides additional resources for those seeking funding.
“Al.com reports University of Alabama graduate students and professors, backed by a federal grant, are joining efforts to determine just how widespread these practices are and what can be done about them.
The UA team received a $15,000 grant from the U.S. Environmental Protection Agency’s “People, Prosperity and the Planet,” program, a competition for students proposing a yearlong project to address an environmental or public health issue.”
This report aims to help partners and system developers identify industries representing target markets for the sale of Ankur Omni Processor (A-OP) water in India. These sales have the potential to offset some of the costs associated with building and operating a A-OP. Many industries that originally looked promising for A-OP water sales were screened out because of end-user acceptance issues, low volumes procured, low prices paid, and/or startup challenges. Two markets—battery manufacturing and coolant manufacturing—were identified as possible target markets segments. Water buyers in these markets did not voice acceptance concerns for J-OP water and sometimes buy at prices and volumes that may allow for recoup of some, but not all, of A-OP costs. However, to sell into these markets, an A-OP operator would likely have to identify locations with a high enough concentration of buyers, have to compete with established local water suppliers to win market share, and incur startup costs associated with selling into these markets.
- Better manufacturing market
- Engine coolant manufacturing market
- Price ranges and factors impacting price
- Production costs for purified water
- Potential business models for A-OP
China is home to 1.4 billion people and about 67% of China’s population is expected to reside in urban areas by 2030. Nearly 100% of China’s population is reliant, in some manner, on onsite sanitation (OSS) requiring a blend of fecal sludge management (FSM) and sewage treatment. China is undergoing a Toilet Revolution, in which the National Tourist Administration pledged to build or renovate 100,000 public toilets in tourist sites around the country by 2020. Total investment in the program has exceeded $3B. This brief provides readers with an update on the sanitation market with a focus on the Reinvented Toilet (RT) in China.
- Population and housing trends
- Sewerage coverage
- Policy landscape
- Fecal sludge generation and collection
- Funding for the Reinvented Toilet (RT) and fecal sludge management (FSM)
- Cost recovery for FSM and willingness to pay (WTP)
- Incumbent solutions
- Potential market for the RT, Omni Processor (OP), and Omni Ingestor (OI)