Transforming Sanitation: Commercializing Partnership Opportunities
The Reinvented Toilet offers a meaningful and accessible business opportunity with tremendous potential to alleviate human suffering. Boston Consulting Group performed a global market assessment in Fall of 2017 to quantify this opportunity across several geographies – including deep dives into the markets for India, China, the US, Europe, Kenya, Nigeria, and South Africa. This report provides a summary of market opportunities for the RT across the globe, including a look at market segments that are ready for the RT now, and recommendations for how to get started with a go-to-market strategy. In-depth assessments for each country are provided in separate reports.
- RT market opportunity
- Unmet needs and macro trends
- Value proposition
- Go-to-market recommendations