Market Insights for the RT: US

This study focused on the US, highlighting opportunities for the RT in a “global north” country. Given national trends around green buildings, aging infrastructure, water scarcity, urbanization, and fragmented sanitation policy, there are market opportunities for both the SURT and the MURT across a number of different segments, some which are unique to the “global north”. The study utilized a combination of expert interviews, secondary research, and synthesis.

Key topics

  • Use case deep dives: Sewer, septic, green building, non-traditional homes, remote sites, portable toilets
  • Go-to-market considerations

Downloads

Author:

BCG

Country of focus:

United States

Published:

December 2017

Keywords:

park, military, green building, tourist, SURT, MURT, RT, Reinvented Toilet, FSM, septic, data, regulation

Share This