Market Insights for the RT: India
This study focused on the market opportunity in India looking primarily through the lens of the two RT categories separately: SURT and MURT. The study focuses on the unique characteristics of each SURT and MURT customer segment including describing the mental context, buying process for a toilet, spend on analogous products and services, and which features of an RT is valued most. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Lucknow, Patna, Pune, and Coimbatore.
- Stakeholder map
- Market understanding for the SURT
- Market understanding for the MURT
- Market understanding of public sector constructions