Stakeholder Perspectives: Research Framing Study in Coimbatore, India

This small qualitative research effort was conducted to assess stakeholder perspectives and build context around sanitation, new technologies, and water, among others in Coimbatore, India. This work has been used to inform a series of qualitative and quantitative market research studies to define the value proposition of the RT for different customer segments.

Key topics

  • Field Research Overview
  • Characterizing the Context and Mindset
  • Characterizing the Opportunity
  • Insights from stakeholders involved in commercial and residential buildings

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Author:

STeP

Country of focus:

India

Published:

March 2016

Keywords:

Apartment, government, school, distributor, maintenance, market, clean, water, treatment, toilet

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