STeP Updates

Two RT market insights reports now available for the US and China

Market Insights for the RT: China

BCG has completed a market insights study focused on China, particularly highlighting the rapidly changing landscape of the Chinese urban sanitation market. The government has committed to aggressive sanitation targets (e.g. 95% wastewater treatment rate in cities by 2020) which has in turn spurred a strong sanitation market already. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Shenyang, Changsha, and Mianyang.

Key Topics:

  • Residential segments
  • Non-residential segments
  • Competitive landscape
  • Regulation and funding
  • Go-to-market considerations.

Market Insights for the RT: US

This study, also completed by BCG, focused on the US, highlighting opportunities for the RT in a “global north” country. Given national trends around green buildings, aging infrastructure, water scarcity, urbanization, and fragmented sanitation policy, there are market opportunities for both the SURT and the MURT across a number of different segments, some which are unique to the “global north”. The study utilized a combination of expert interviews, secondary research, and synthesis.



Key Topics:

  • Use case deep dives: Sewer, septic, green building, non-traditional homes, remote sites, portable toilets
  • Go-to-market considerations.

Coimbatore, India Stakeholder Meeting

STeP hosted a stakeholder meeting in Coimbatore on February 7, 2018 with our local partners for field testing. The partners include academics and four private organizations that provide installation sites and technical and analytical services that enable comprehensive studies on the systems.

The goal was to share accomplishments of the past years and describe planned activities throughout 2018. Presentations by STeP technical staff members described accomplishments of the past years and planned activities. The participants engaged in Q&A and were fully supportive of continued field testing activities.

Stakeholders shared positive feedback during the event, including:

“This [Reinvented Toilet] fits well with Indian government, making Coimbatore one of the “smart, green cities” in India…and once these RT technologies are ready for manufacturing, Coimbatore has also a good industrial capability to fabricate the system” – Mr. V. Jaganathan, PSG General Manager [note: Coimbatore was in the first round of 20 winners selected for the Smart City Mission implemented by India Union Ministry of Urban development]

Images from the stakeholder meeting in Coimbatore held on February 7, 2018.

The newly revamped STeP Resource Center is live!

The Resource Center on the STeP website recently underwent a renovation to make it totally open access and user-friendly. Users can now access and download all reports and resources directly from the site without having to first login.

Reports and resources are now organized around three portfolios of information:

Reinvented Toilet


Including topics such as:

  • What is the global market opportunity for the RT technologies?
  • How do RT technologies compare against existing sanitation solutions?
  • Who are potential buyers and users of RT technologies?

Omni Processor


Including topics such as:

  • What is the global market opportunity for the Omni Processor portfolio? What are the use cases for the Omni Processor technologies?
  • What are the economics of the OP portfolio? How do I build the business case (including output valuation)?
  • What is the value proposition of the OP? How does the OP compare against existing sanitation solutions?

Field Testing and Supporting Activities


Including topics such as:

  • Applying a user-centered design approach to the Reinvented Toilet development process
  • STeP Global Testing Protocols and Parameters
  • Ethics and Safety Guide

If you haven’t already signed up to receive updates when new reports are released, we encourage you to do so here!