Technology Transfer

Design a strong business plan for your idea using market intelligence.

Organizing for Emerging Market Entry: Models for Success

March 2016
Jamie Jones
Study Report
As organizations invest in and plan for launch of new products in emerging economies, they may consider how best to organize for success. In this study, STeP undertook a qualitative research study to understand the various organizational models deployed by major corporations as they entered emerging markets with new products and services. These case studies present models for other firms to consider as they organize for success.