Market Features Report – High-level scan of four countries

The study focused on summarizing readily accessible secondary data to characterize a sanitation market for India and to a lesser extent Indonesia, Thailand, and Bangladesh.
Published:
September 2016
Lead:
Jamie Jones
Type:
Data Scan Report – in process


The study focused on summarizing readily accessible secondary data to characterize features of the sanitation market of India and to a lesser extent Indonesia, Thailand, and Bangladesh. This data may be useful to partners as they undertake additional market intelligence to support specific go-to-market strategies for specific products in target countries. Partners may find that this data helps support high-level decision making and serves as a baseline for building additional fidelity around specific segments via a combination of primary research and extrapolation. While India was the main focus of this study, STeP also took a quick scan for similar sources in Indonesia, Thailand, and Bangladesh. When relevant, the data is being incorporated into market sizing models that will be available to partners soon.

Key deliverables:

Completed in September 2016, the report focused on meeting two main objectives:

  • Developing a high-level understanding of the types and depth of publicly available data related to sanitation for with primary focus on India and secondary focus on Indonesia, Thailand, and Bangladesh.
  • Highlighting key market features for each of the countries that may impact the market opportunity for the Reinvented Toilet.

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