All Resources for the Reinvented Toilet

Sanitation Technology Funder Landscape

STeP or Partner: STeP
Country of focus: Bangladesh, India, South Africa, Global
Published date: October 2018

Brief description:

Resources to validate new sanitation technologies and prepare for market entry – prerequisites for achieving sustainable, scaled solutions – tend to be quite scarce compared to those available to scale proven solutions. As such, a problematic ‘Pioneer Gap’ exists. This funder landscape seeks to both clarify the ‘Pioneer Gap’ and point readers to potential funding and other resources poised to help fill this problematic gap. Two promising forms of funding are explored in detail: catalytic philanthropy and blended finance leveraging impact investment.

Key topics:

  • Financing opportunities
  • Pioneer Gap
  • Enterprise philanthropy
  • Blended finance

Market Insights for the RT: US

STeP or Partner: BCG
Country of focus: United States
Published date: December 2017

Brief description:

This study focused on the US, highlighting opportunities for the RT in a “global north” country. Given national trends around green buildings, aging infrastructure, water scarcity, urbanization, and fragmented sanitation policy, there are market opportunities for both the SURT and the MURT across a number of different segments, some which are unique to the “global north”. The study utilized a combination of expert interviews, secondary research, and synthesis.

Key topics:

  • Use case deep dives: Sewer, septic, green building, non-traditional homes, remote sites, portable toilets
  • Go-to-market considerations

Market Insights for the RT: China

STeP or Partner: BCG
Country of focus: China
Published date: November 2017

Brief description:

This study focused on China, particularly highlighting the rapidly changing landscape of the Chinese urban sanitation market. The government has committed to aggressive sanitation targets (e.g. 95% wastewater treatment rate in cities by 2020) which has in turn spurred a strong sanitation market already. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Shenyang, Changsha, and Mianyang.

Key topics:

  • Residential segments
  • Non-residential segments
  • Competitive landscape
  • Regulation and funding
  • Go-to-market considerations

Market Insights for the RT: Kenya and Nigeria

STeP or Partner: Dalberg
Country of focus: Kenya, Nigeria
Published date: September 2017

Brief description:

This study focused on Kenya and Nigeria through an in-depth look at four cities: Nairobi, Mombasa, Lagos, and Abuja, looking at both the market opportunity for the SURT and MURT in these locations. The study describes the unique sanitation landscape in each location, defines the potential value proposition for key segments, estimates an addressable market, and lays out market entry options through insights developed via qualitative interviews, human centered design activities, and quantitative surveys.

Key topics:

  • Sanitation landscape
  • Customer segmentation
  • Design and business model considerations
  • Recommended paths to market entry

Cost and Revenue Data To Inform Sanitation System Economics

STeP or Partner: STeP
Country of focus: Global (28 low and middle income countries)
Published date: 2017

Brief description:

As partners build technologies, devise business models, and develop market launch strategies, they may seek additional economic data to support financial analysis and strategic decision making. This resource catalogues key cost and revenue drivers in 28 low and middle income countries in Africa, Asia, Latin America and the Caribbean.

Key topics:

  • Electricity data
  • Water tariff data
  • Financial data
  • Fecal sludge tipping fee data

An Assessment of Small-Scale STP Technologies: India

STeP or Partner: STeP
Country of focus: India
Published date: May 2017

Brief description:

Partners aiming to commercialize and launch novel sanitation technologies will likely wish to understand the current technology landscape. This study undertook a secondary data search for small-scale STP technologies (MBBRs, SBRs, MBRs) to provide background and context around existing STP solutions in India. The same stakeholders and potential customer segments for the small-scale STPs (e.g. building owners, developers, contractors) in India are relevant for MURTs.

Key topics:

  • STP descriptions and configurations
  • Feature and Performance Comparison for 3 STP Types
  • Cost Comparison for 3 STP Types
  • Additional Market Observations
  • Examples of Each STP Type

Shared Toilet Facility Use Cases

STeP or Partner: Quicksand
Country of focus: India
Published date: May 2017

Brief description:

This study was conducted to better understand the market opportunity for religious site and factory use cases in India, both of which require shared-toilet facilities, potentially relevant for both the SURT and MURT. Using stakeholder interviews and location observations across 22 sites throughout India, the study identifies qualitative insights around decision making, openness to new technologies, and value of certain RT features.

Key topics:

  • Religious site use case insights and opportunities
  • Factories use case insights and opportunities

Incineration and Combustion Toilets: A Product and Patent Landscape

STeP or Partner: STeP
Country of focus: Global
Published date: April 2017

Brief description:

Understanding the existing patent landscape for a product category is an important part of an overall patent strategy. This study undertook a patent search to understand the patent landscape of incineration and combustion toilets and profile select players operating in the space.

Key topics:

  • Patent search overview
  • Patent trends
  • Key players deep-dive

Stakeholder perspectives: Kenya, South Africa, Nigeria, Senegal

STeP or Partner: STeP
Country of focus: Kenya, South Africa, Nigeria, Senegal
Published date: January 2017

Brief description:

This small qualitative research effort was conducted to assess stakeholder perspectives and build context around sanitation, new technologies, and water, among others in selecting cities of Kenya, South Africa, Nigeria, and Senegal. This work has been used to inform a series of qualitative and quantitative market research studies to define the value proposition of the RT for different customer segments in Sub-Saharan Africa.

Key topics:

  • Findings summary
  • Kenya: Mombasa and Kisumu
  • South Africa: Durban and Cape Town
  • Senegal: Dakar and Thies
  • Nigeria: Lagos and Jos

Techno-economic Understanding of the RT

STeP or Partner: STeP
Country of focus: Global
Published date: Coming Soon

Brief description:

A critical component for successful RT commercialization is understanding the relative differentiation in cost-to-serve vs. incumbent sanitation solutions. This study will look to collect and analyze the data necessary to develop a cost comparison against select incumbent sanitation solutions, including both capital and operating & maintenance (O&M) costs.

Key topics:

  • Coming soon

Market Insights for the RT: Europe

STeP or Partner: BCG
Country of focus: Europe, France, Poland
Published date: February 2018

Brief description:

This study focuses on Europe, looking at the opportunity for the RT in the region as well as specifically in France and Poland. The contrasts between France and Poland help articulate two very distinct SURT/MURT markets in Europe; a western European market that looks closer to the US with high sewerage and an eastern/southern European market that still has unmet need for improved sanitation. Regulations have a stronger influence on the market potential for the RT in this region, and thus there is an emphasis on articulating its impacts.

Key topics:

  • EU market overview
  • Eastern Europe deep dive: Poland
  • Western Europe deep dive: France
  • Competitive landscape
  • Go-to-market considerations

Technology Insights by Parameter

STeP or Partner: FSG
Country of focus: India
Published date: November 2016

Brief description:

As a supplement to the “Market Insights for the RT: India” report also provided by FSG, this document focuses on identifying technology insights for priority customer segments identified during the broader study. Specifically, this study hones in on customer preferences around 13 technical specifications (e.g. footprint, noise, by-products), which were identified through “solution building block” exercises with potential customers in Patna and Lucknow.

Key topics:

  • SURT technical insights and implications for five customer segments
  • MURT technical insights and implications for seven customer segments

Market Insights for the RT: India

STeP or Partner: FSG
Country of focus: India
Published date: November 2016

Brief description:

This study focused on the market opportunity in India looking primary through the lens of the two RT categories separately: SURT and MURT. The study focuses on the unique characteristics of each SURT and MURT customer segment including describing the mental context, buying process for a toilet, spend on analogous products and services, and which features of an RT is valued most. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Lucknow, Patna, Pune, and Coimbatore.

Key topics:

  • Stakeholder map
  • Market understanding for the SURT
  • Market understanding for the MURT
  • Market understanding of public sector constructions

Market Features Report: High-level scan of four countries

STeP or Partner: STeP
Country of focus: India, Indonesia, Thailand, Bangladesh
Published date: September 2016

Brief description:

There is a wide range of publicly available country-specific data sources that characterize the need in sanitation. This report focuses on getting a high-level understanding of the types and depth of national-level data with a primary focus on India and secondary focus on Indonesia, Thailand, and Bangladesh. Example data include % access to sanitation by toilet type and % access to electricity.

Key topics:

  • India market features
  • Indonesia market features
  • Thailand market features
  • Bangladesh market features

The Sanitation Solutions: Business Models for Access

STeP or Partner: STeP
Country of focus: Global
Published date: March 2016

Brief description:

Social impact business models are challenging to scale in developing and emerging economies. This study was undertaken to understand the success stories and challenge points in developing scalable business models in the water, sanitation, and hygiene (WSH) sector and provide insight into how firms do (or do not) create, deliver, and capture value within sanitation businesses.

Key topics:

  • Business model case studies (e.g. Guardian, Clean Team, Sanergy)

Business Model Assessment of Sewage Treatment Plants

STeP or Partner: STeP
Country of focus: India
Published date: April 2016

Brief description:

Understanding the prevalent channels and relevant stakeholders in the current sewage treatment plant (STP) market in India may provide important context when considering go-to-market options for the RT. Many of these STP players target the same potential buyer segments as the MURT. This study conducted primary and secondary research of common business models used by vendors of STPs and wastewater treatment systems in India.

Key topics:

  • Company profiles
  • Business model assessment

Stakeholder Perspectives: Research Framing Study in Coimbatore, India

STeP or Partner: STeP
Country of focus: India
Published date: March 2016

Brief description:

This small qualitative research effort was conducted to assess stakeholder perspectives and build context around sanitation, new technologies, and water, among others in Coimbatore, India. This work has been used to inform a series of qualitative and quantitative market research studies to define the value proposition of the RT for different customer segments.

Key topics:

  • Field Research Overview
  • Characterizing the Context and Mindset
  • Characterizing the Opportunity
  • Insights from stakeholders involved in commercial and residential buildings

Public & Community Toilet Market Landscape: India

STeP or Partner: STeP
Country of focus: India
Published date: January 2016

Brief description:

This study was conducted to better understand the market opportunity for sanitation solutions in the public and community toilet market in India. The public and community toilet market represents an opportunity for both the SURT and the MURT that is less B2C but more B2B/B2G. Data such as % completion rate of community toilets under Swachh Bharat are included.

Key topics:

  • Public and community toilet market context
  • Impact of Swachh Bharat Mission
  • Primary research insights
  • Third party contractor profiles

Bio-based Sanitation Technologies: The Landscape in India

STeP or Partner: STeP
Country of focus: India
Published date: December 2015

Brief description:

Partners aiming to commercialize and launch novel sanitation technologies will likely wish to understand the current technology landscape. This study undertook a secondary data review and analysis of bio-based waste treatment technologies to provide background and context around existing bio-based solutions in India. Many of these bio-based waste treatment technologies are aimed at building owners/developers as well as individual households, making these technologies potentially relevant competition for the SURT or MURT.

Key topics:

  • General landscape
  • Biological waste technologies
  • Anaerobic technologies with Biogas Capture

Wastewater Treatment Technologies: The Landscape in India

STeP or Partner: STeP
Country of focus: India
Published date: December 2015

Brief description:

Partners aiming to commercialize and launch novel sanitation technologies will likely wish to understand the current technology landscape. This study undertook primary and secondary research to develop an illustrative inventory of companies selling decentralized wastewater treatment technologies in urban India.

Key topics:

  • Waster Treatment Technologies and Company Profiles
  • Primary Research Insights

Public school toilets: An Indian Market Landscape

STeP or Partner: STeP
Country of focus: India
Published date: November 2015

Brief description:

This study was conducted to better understand the market opportunity for sanitation solutions in the public school toilet market in India. With ~1.5 million schools in India, the public school toilet market represents a sizeable opportunity for the SURT or MURT, especially in states facing challenges to meet Swachh Bharat: Swachh Vidyalaya sanitation targets. Partnerships are likely to be particularly important to access this use case.

Key topics:

  • Context on school and sanitation in India
  • Sizing the opportunity
  • Stakeholder landscape assessment
  • Primary research insights

Apartments in India: Small Scale Survey

STeP or Partner: STeP
Country of focus: India
Published date: August 2015

Brief description:

Understanding the features of apartment housing in target settings will be important to designing and testing systems. This study undertook a modest mixed methods qualitative/quantitative study to identify and assess structural features in the city of Coimbatore, Tamil Nadu to provide insight into the suitability for installation and testing of new sanitation technologies.

Key topics:

  • General descriptive statistics
  • Building feasibility analysis
  • User sanitation preferences
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