Resource Archive – 2017

Transforming sanitation: Commercial partnership opportunities

STeP or Partner: BCG
Country of focus: Global
Published date: December 2017

Brief description:

The Reinvented Toilet offers a meaningful and accessible business opportunity with tremendous potential to alleviate human suffering. Boston Consulting Group performed a global market assessment in Fall of 2017 to quantify this opportunity across several geographies – including deep dives into the markets for India, China, the US, Europe, Kenya, Nigeria, and South Africa. This report provides a summary of market opportunities for the RT across the globe, including a look at market segments that are ready for the RT now, and recommendations for how to get started with a go-to-market strategy. In-depth assessments for each country are provided in separate reports.

Market Insights for the RT: US

STeP or Partner: BCG
Country of focus: United States
Published date: December 2017

Brief description:

This study focused on the US, highlighting opportunities for the RT in a “global north” country. Given national trends around green buildings, aging infrastructure, water scarcity, urbanization, and fragmented sanitation policy, there are market opportunities for both the SURT and the MURT across a number of different segments, some which are unique to the “global north”. The study utilized a combination of expert interviews, secondary research, and synthesis.

Market Insights for the RT: China

STeP or Partner: BCG
Country of focus: China
Published date: November 2017

Brief description:

This study focused on China, particularly highlighting the rapidly changing landscape of the Chinese urban sanitation market. The government has committed to aggressive sanitation targets (e.g. 95% wastewater treatment rate in cities by 2020) which has in turn spurred a strong sanitation market already. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Shenyang, Changsha, and Mianyang.

J-OP Market Landscape – Kenya

STeP or Partner: STeP
Country of focus: Kenya
Published date: September 2017

Brief description:

Take a deep dive into the market for the J-OP in Kenya including opportunities and potential barriers to market entry. This analysis evaluates factors influencing both market and technical fit, and proposes a potential market entry strategy, including identification of potential partners and early target cities.

J-OP Market Landscape- Philippines

STeP or Partner: STeP
Country of focus: Philippines
Published date: September 2017

Brief description:

Take a deep dive into the market for the J-OP in the Philippines including opportunities and potential barriers to market entry. This analysis evaluates factors influencing both market and technical fit, and proposes a potential market entry strategy, including identification of potential partners and early target cities.

J-OP Market Landscape- India

STeP or Partner: STeP
Country of focus: India
Published date: September 2017

Brief description:

Take a deep dive into the market for the J-OP in India including opportunities and potential barriers to market entry. This analysis evaluates factors influencing both market and technical fit, and proposes a potential market entry strategy, including identification of potential partners and early target cities.

J-OP Global Market Roadmap

STeP or Partner: STeP
Country of focus: Global
Published date: September 2017

Brief description:

As commercial partners plan for global market entry, they will likely be guided by factors such as a country’s political economy, market size, and cost competitiveness with other solutions. The J-OP Global Market Roadmap explores country market sequencing, while the complementary in-country roadmaps for India, Kenya and the Philippines provide tactical guidance for entering those high priority markets.

Market Insights for the RT: Kenya and Nigeria

STeP or Partner: Dalberg
Country of focus: Kenya, Nigeria
Published date: September 2017

Brief description:

This study focused on Kenya and Nigeria through an in-depth look at four cities: Nairobi, Mombasa, Lagos, and Abuja, looking at both the market opportunity for the SURT and MURT in these locations. The study describes the unique sanitation landscape in each location, defines the potential value proposition for key segments, estimates an addressable market, and lays out market entry options through insights developed via qualitative interviews, human centered design activities, and quantitative surveys.

Access to Electricity in Reinvented Toilet Markets – Latin America, Africa, Asia

STeP or Partner: STeP
Country of focus: Latin America, Africa, Asia
Published date: September 2017

Brief description:

Power-consuming Reinvented Toilets (RTs) will require a customer base with access to electricity to facilitate ongoing operations. This brief explores access to electricity in three RT markets – Latin America, Africa, and Asia – including the urban / rural divide and trends in electricity access.

Shared Toilet Facility Use Cases

STeP or Partner: Quicksand
Country of focus: India
Published date: May 2017

Brief description:

This study was conducted to better understand the market opportunity for religious site and factory use cases in India, both of which require shared-toilet facilities, potentially relevant for both the SURT and MURT. Using stakeholder interviews and location observations across 22 sites throughout India, the study identifies qualitative insights around decision making, openness to new technologies, and value of certain RT features.