Resource Archive – 2016

Market Insights for the RT: India

STeP or Partner: FSG
Country of focus: India
Published date: November 2016

Brief description:

This study focused on the market opportunity in India looking primarily through the lens of the two RT categories separately: SURT and MURT. The study focuses on the unique characteristics of each SURT and MURT customer segment including describing the mental context, buying process for a toilet, spend on analogous products and services, and which features of an RT is valued most. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Lucknow, Patna, Pune, and Coimbatore.

Technology Insights by Parameter

STeP or Partner: FSG
Country of focus: India
Published date: November 2016

Brief description:

As a supplement to the “Market Insights for the RT: India” report also provided by FSG, this document focuses on identifying technology insights for priority customer segments identified during the broader study. Specifically, this study hones in on customer preferences around 13 technical specifications (e.g. footprint, noise, by-products), which were identified through “solution building block” exercises with potential customers in Patna and Lucknow.

Market Features Report: High-level scan of four countries

STeP or Partner: STeP
Country of focus: India, Indonesia, Thailand, Bangladesh
Published date: September 2016

Brief description:

There is a wide range of publicly available country-specific data sources that characterize the need in sanitation. This report focuses on getting a high-level understanding of the types and depth of national-level data with a primary focus on India and secondary focus on Indonesia, Thailand, and Bangladesh. Example data include % access to sanitation by toilet type and % access to electricity.

Business Model Assessment of Sewage Treatment Plants

STeP or Partner: STeP
Country of focus: India
Published date: April 2016

Brief description:

Understanding the prevalent channels and relevant stakeholders in the current sewage treatment plant (STP) market in India may provide important context when considering go-to-market options for the RT. Many of these STP players target the same potential buyer segments as the MURT. This study conducted primary and secondary research of common business models used by vendors of STPs and wastewater treatment systems in India.

Ethics and Safety Guide

STeP or Partner: STeP
Country of focus: Global
Published date: April 2016

Brief description:

The Ethics and Safety Guide contains guidance and best practices for conducting safe and ethical field testing of innovative sanitation technologies, including topics such as gaining informed consent, working with Institutional Review Boards, and ensuring workforce safety.

Capturing Stakeholder Perspectives: Survey Instruments

STeP or Partner: STeP
Country of focus: Global
Published date: March 2016

Brief description:

STeP developed a suite of survey instruments designed to systematically capture the perceptions, attitudes, and behaviors of key stakeholders – users, maintenance staff, facility managers, etc. – throughout the field-testing process. Partners may find it a useful starting point as they plan user studies during field testing.

Stakeholder Perspectives: Research Framing Study in Coimbatore, India

STeP or Partner: STeP
Country of focus: India
Published date: March 2016

Brief description:

This small qualitative research effort was conducted to assess stakeholder perspectives and build context around sanitation, new technologies, and water, among others in Coimbatore, India. This work has been used to inform a series of qualitative and quantitative market research studies to define the value proposition of the RT for different customer segments.

The Sanitation Solutions: Business Models for Access

STeP or Partner: STeP
Country of focus: Global
Published date: March 2016

Brief description:

Social impact business models are challenging to scale in developing and emerging economies. This study was undertaken to understand the success stories and challenge points in developing scalable business models in the water, sanitation, and hygiene (WSH) sector and provide insight into how firms do (or do not) create, deliver, and capture value within sanitation businesses.

Public & Community Toilet Market Landscape: India

STeP or Partner: STeP
Country of focus: India
Published date: January 2016

Brief description:

This study was conducted to better understand the market opportunity for sanitation solutions in the public and community toilet market in India. The public and community toilet market represents an opportunity for both the SURT and the MURT that is less B2C but more B2B/B2G. Data such as % completion rate of community toilets under Swachh Bharat are included.