New Voiceover Recording Available: Market Insights for the Reinvented Toilet: India

Mar 14, 2019

A new slideshow-style voiceover recording has been produced for the FSG market insights study for the RT in India. This recording aims to help orient readers to the document, explain key concepts and insights, and point readers toward additional relevant information. This FSG study focused on the market opportunity in India looking primarily through the lens of the two RT categories separately: single use RT (SURT) and multi-use RT (MURT). The study focuses on the unique characteristics of each SURT and MURT customer segment including describing the mental context, buying process for a toilet, spend on analogous products and services, and which features of an RT is valued most. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Lucknow, Patna, Pune, and Coimbatore.

Key Topics:

  • Stakeholder map
  • Market understanding for the SURT
  • Market understanding for the MURT
  • Market understanding of public sector constructions